Within this, pollution had also been thrust further into the spotlight, despite improved air quality in many areas during pandemic lockdowns, he said.
Fresh body trends skin#
“The interest in shielding against dirt and airborne particles is being ramped up now, and this creates opportunities for skin care that protects consumers from these elemental aggressors,” he said.
But also, previously developed technology innovations can be relaunched to a more captive audience.” Shielding against aggressors – dirt, airborne particles and bacteriaĪnother impact from the pandemic, McDougall said, was an increased desire amongst consumers to shield – be that from dirt, airborne particles, bacteria or the COVID-19 virus itself. “Our increased use of screens to work and socialise mean blue light and eye strain, and so there are more protection opportunities here for new product development. Some brands had also invested in the ingestibles category to improve skin health from the inside-out, McDougall said, sometimes alongside a topical product like in the case of Ceramiracle with its eye illuminating supplement and eye cream. Mental wellbeing and fatigue were also rising concerns amongst consumers leading a digital-heavy lifestyle, he said, and many brands were already plugging these concerns with the likes of CBD oils for relaxation and skin barrier claims and firming neck treatments. Increased screen time, for example, meant blue light protection was a rising priority amongst consumers, along with treating wrinkles developing due to ‘tech neck’ – looking down at devices, he said. We’re going to have different exposures and that can impact what we look for when it comes to protection.” “This is going to lead to different concerns.
Fresh body trends tv#
One aspect of consumer lifestyles that had ballooned during the pandemic was time connected to devices, be that mobile phones, laptops or TV screens, he said, and this was relevant for protection. The rise of technology – blue light woes, tech neck wrinkles and eye fatigue
So, this is going to need to be built back up,” McDougall said. “Potentially, our tolerance to different light sources has changed protection needs, and skin needs, have been changing. So, as the category emerged from the COVID-19 crisis and its initial impacts, what sort of growth opportunities were there for protective beauty moving forward? “From the end of this year and beyond, we are seeing this road to recovery ,” he said. However, 18-months on, this category was now emerging from difficulties, McDougall told attendees at one of SCS Formulate 2021’s ‘inform’ sessions, via a digital presentation. And these effects were still being felt now – set to shape consumer shopping and retail trends for a decade at least.Īndrew McDougall, associate director of global beauty and personal care at Mintel, said one area of beauty that had initially been negatively impacted by COVID-19 was protective beauty, particularly sun care. Colour cosmetics nose-dived during early store closures and lockdowns, for example, whilst active skin care and self-care products soared. Last year, COVID-19 created seismic shifts in consumer behaviours and expectations that had a critical knock-on effect for the beauty category.
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